July 4, 2026, 12:10

Redirects feel fast

A short note on speed as part of the product.

Short links should feel instant.

That sounds obvious, but it changes how the product is built. The redirect path is not just plumbing behind the dashboard. It is the thing people actually touch.

What I want to share

Signal	Why it matters
Redirect time	The click should feel like the destination opened directly.
Cache behavior	The hot path needs to stay boring when traffic spikes.
Region and latency	If something slows down, I want to know where and why.
Fallback handling	Broken destinations should fail clearly, not mysteriously.

The more we measure it, the more useful the rest of the product becomes.